Wishing death to fashioncore since 2005

Tips for bands looking for gigs/promoting their profile.

A list of tips for people looking for gigs or promoting their profile, based partly on my own experiences, partly on things I’ve seen over the years. Cheers to Mark Lewis for adding some input too. More may be added if they come to mind.

1. Bands, do yourselves a big favour by NOT asking people to ‘like’ your page before they can listen to your music – you’ll find this puts a lot of people off. It gives the wrong impression; some might assume that you don’t have enough faith in your own material to sell yourselves, others might think you’re trying to be exclusive – both are inappropriate ways of thinking for a new/upcoming band/artist. Remember, by asking people to like your band’s profile, you’re asking for their endorsement, and in essence, asking them to advertise your band amongst their ‘liked’ pages. If you’re not willing to let them hear you first, you’ve no right to ask them.

2. If a promoter provides you with an event page and flyers, remember to use them to their full potential. Don’t just add yourselves to an event and expect everyone to follow suit (not everyone will see it); invite your own friends/fans (this is ESSENTIAL if it’s a hometown/local show). It can make a huge difference when each band member makes the effort. Example – I once promoted a band (no names will be mentioned) who launched a CD at one gig but neglected to tell their own fanbase in advance, resulting in a very poor attendance.

3. If you’re actively asking around for slots, it also helps if you too are attending other bands’ gigs – promoters and your fellow musicians will be much more willing to help you out. Please remember that all music scenes everywhere rely on ‘give and take’ – if you want to be a part of something, do your bit to support it too.

4. Keep lines of communication open – when discussing/being offered gig slots, don’t leave people hanging for responses, as it will have a knock-on effect on promotion/organisation time.

5. Don’t overplay the same venue in a short space of time. Example – playing two gigs in the space of a few weeks/a month at the same venue can potentially (and often does) split your crowd in two, meaning neither one will pull to its full potential. This in turn makes expenses that much more difficult to cover for the promoter/venue.

6. Try to include a brief description of yourselves on your page – doesn’t have to be overly-long, but just some idea of where you’re from, inspirations, where else to find you online, that kind of thing. Not only will it make your profile more interesting for potential fans, it also helps when a promoter/reviewer/etc needs to write something about you in order to ‘sell’ you to others; it gives them a good starting point.

7. Try to include some photo’s and multimedia as soon as opportunity allows – it goes without saying that people will experience budget/time constraints when it comes to these, but the sooner you can get something online (even demos are a good start – no one expects to hear highly polished masterpieces from the start), the sooner you’ll be gaining new fans from outside your usual circle of friends. Think of all the things you could do to make your profile more attractive, to encourage further visits.

8. This one is actually important for everyone, not just bands – please remember that community is far more important than competition; people who treat it as the latter are only ruining the experience for themselves and so many others. In some cases, they also end up jeopardizing their own chances for longevity (I’ve seen it happen). Far more can be achieved by mutual support.

9. MUTUAL support – essential. Things like, following back on Twitter, adding the promoter’s/venue’s profile on FB, especially when these are amongst the tools being used by others to promote your band/product/gig – I’ve encountered those who don’t do these things in return, and it can make you come across as plain ignorant and ungrateful. This will hardly encourage others to help you. Also try to stick around to watch other bands before/after your set.

Hope this is of some use to some of you.

This list was originally posted here https://www.facebook.com/notes/musikal-sin/tips-for-bands-looking-for-gigspromoting-their-profile/473114366090676, but following the positive responses I received, thought I’d add it here too.

One response

  1. This is really good advice. One think I find is that bands just want people to like their page, but a like is only useful if it comes from someone who is actually a potential fan. And I see a lot of bands who don’t follow through fully with promotion opportunities that could really help them.

    July 2, 2013 at 8:22 pm

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